Getting noticed is a dream of every business owner these days. A flourishing business relies on attracting new customers every other day. Here's when fast signs come into play.
Signage is as critical to your business as your website design or email marketing template. About 70% of people 12 and older remember seeing digital videos displayed in public places. But like any other medium, you need to get your signage done right. Don’t invest in the signage that doesn’t make sense.
Let’s have a look at some types of fast signs no retailer can afford to ignore:
1- Outdoor Signage:
We don’t want to argue about the importance of outdoor signage. It’s critical in getting your customers to enter your store.
Exterior signage is, unarguably, one of the first impressions that your customers have of your business. Know your outdoor signage type, since the requirement of every business type is different from the other. You can choose between sidewalk signs, entrance signs, awnings, and even window signs.
The best part about outdoor signage is that they’re fun to brand. Make sure you strategize your outdoor signage effectively. It’s all about letting your customers know what to expect inside the store.
2- Informational Signage:
Informational signage or wayfinding signage is helpful in navigating your space more easily. Once your customers know what they’ve come in for, they’re more likely to rely on that information in the future as well.
Large, bold fonts in highly visible color schemes make this type of fast signs more appealing to the customer. You can play around with the design to match the vibe inside your store and give your customers a more fun and welcoming feel. Directional signage tells the customers where to go, so they can spot what they need easily.
Altogether, good informational signage will help you get more organized within the store and let your customers know that you care about their ease.
3- Persuasive Signage:
Persuasive signs use attractive imagery and convincing language to convince the customers.
We’re talking about advertising all of your regular products as if they’re a ‘hidden gem’. It's a no-brainer that effective persuasive messaging can also create a higher value for the products.
Make sure you make these signs more eye-catching and witty such that it delivers the message in the best possible way. Reach out to us and we can discuss signage ideas that sell.
4- ADA (American with Disabilities Act) Compliant Signage:
You don't want to segregate your customers. Make sure you offer accessibility to make the disable patrons’ experience more comfortable and enjoyable.
Many stores use a doorbell or intercom for requesting the employees to bring the ramp. A sign can help the customers trace the doorbell and request the ramp.
All the permanent interior signs for bathrooms, elevators, entrances and all the exits use braille in legible fonts and mount them on specific heights for consistency and access.
Before investing in these fast signs types, make sure you’re analyzing them perfectly. You must know what your brand type is and what’s the demand of your customers. We’re talking about entering the store as a new customer and looking at the displayed fast signs from their perspective. We wish you all the best in leveraging the signs for your retail advantage!