"Abhi Goyal, President of Blink Signs"
As of 2020, Blink Signs now serves Fortune 500 customers from its Cleveland headquarters as well as offices in Columbus and St. Louis – Missouri, with another soon to open in Chicago. Unsatisfied with the services available to him, Mr. Abhi Goyal expanded his firm – Blink Marketing into a company offering the signage his clients needed with Blink Signs (Since 2007). Blink Signs is now a multimillion-dollar force in the industry, supplying signage to a wide variety of Fortune 500 companies. It landed at No. 9 on Crain’s Cleveland Weatherhead 100 list, recording 692% growth between 2014 and 2017.
“The super-huge companies didn’t want to service someone with 60 to 70 stores and the small guys didn’t have the capabilities or infrastructure to service them, so that led us to open our own company to service our accounts. We don’t do cold-calling, we don’t knock on doors and 99% of our business has been word-of-mouth. That’s really how it’s grown so far. We come from a mentality of service and we always build the business with that mindset.” Mr. Abhi Goyal
Z Wireless was Blink’s 1st big customer, hiring the company to help rebrand 150 stores. Now, Blink Signs is responsible for signage at all 600 Z Wireless locations across the country. That 1st big order led to substantial growth for Blink Signs, which now has an annual revenue of more than $25 million. Blink Signs has expanded into other fields with Blink Swag, which offers clients custom promotional items through its open-market platform Ink Your Swag and launched Blink Sourcing to provide clients global sourcing solutions with Offices in India and China on popular demand. Cleveland is the project management headquarters for the firm and home to more than 100 employees. Blink Signs, which also has partnerships with manufacturing facilities in nearby Mentor, as well as Indiana and St. Louis, employs 250 throughout the company.
“We are very focused on the business, a very process-oriented company. Our mind is always on system and process, system and process. How can we make sure the quality of our organization is great? We’ve kept a core team the last couple of years. We’ve had no turnover. Our employees like the work and we focus on the culture. If you take care of your people, you’re going to grow.” Mr. Abhi Goyal
The future looks even brighter for Blink Signs. The parent company continues to offer brand management, custom signs and maintenance and repair, while Blink Swag has hit the ground running with clients such as RE/MAX and Verizon, and Blink Sourcing is doing work for Home Depot, among others.