The facts that indicate the influence of in-store marketing on buying decisions are mind-blowing. A recent study that surveyed thousands of merchant shoppers revealed that as much as 80% of the purchasing decisions are made when the customers are already in the store. The study also revealed that almost 60% of shoppers are driven by impulses druing shopping and in-store promotions also account for almost 16% of unplanned purchases.
With so much at stake, there is no debate in saying that in-store marketing is crucial for a business’s success. As consumers have become more informed and want more control over the buying process, marketing tools and in-store media channels have also evolved to fit the world around them. Thankfully there are a lot of digital signage solutions that brands can use to increase engagement, deliver exceptional shopping experiences and influence in-store buying decisions.
At BlinkSigns, we provide comprehensive digital signage solutions to clients across various industries. In this article, our experts will give some ideas on how to utilize digital signage solutions to improve and enhance your in-store marketing.
Boost Your Special Offers
Since 16% of the unplanned purchase decisions are made in-store, brands can use digital signage screens to push their special offers like “Buy one, get one free” or “Twinning Tuesday” with powerful visuals that drive attention. Displaying exclusive and special discount offers on the signage screen for customers who are buying from the retail store will certainly boost sales. A good practice is to not promote such discount offers on other media channels and make them exclusive to in-store purchases.
New Product Launches
Retailers have always found it difficult to promote their new products and build customer’s trust in their new launches. Digital signage can help you push new products with interactive visuals that invoke customer’s interest to try out your new products.
Display Customer Reviews on Digital Signs to Build Trust
As per the findings of several studies majority of consumers trust reviews as much as personal recommendations. Digital signage allows you to make your customer reviews visible to the people interacting with you at the current time. You can use in-store digital signage to display customer reviews and feedback which can certainly influence people and increase your sales.
Using Real-Time Data to Personalize Offers:
The best thing about digital signage is that allows you to integrate real-time data into your marketing mix. For instance, brands can use live weather feeds to improve their sales in real-time. Like if the weather forecast shows rain for a few days, a friendly message saying “Hey, get an umbrella for the showers that are expected,” would benefit customers and sales.
Educate Your Customers
In this day and age, consumers want to make informed decisions. They want brands to help them with buying decisions by providing them important product information. Digital signage solutions can help brands display product information in an interactive way and persuade customers on how your products will improve their life. Digital signage is the perfect solution to educate customers and help them make wise decisions.
Digital Signage with Blink Signs
At BlinkSigns, we provide interactive digital signage solutions to leading brands. We provide solutions that are reliable and scalable. We have successfully delivered hundreds of digital signage projects to clients across various industries and our clients have endorsed us for our excellent knowledge in creating innovative and long-lasting signage solutions.