How to Add “WOW” Factor to Your Signage

Signage is one of the most important tools in any marketing mix. They drive traffic and establish your brand’s identity across the corners of your locations. With so much at stake, business owners must find ways to grab the maximum out of their signs while keeping expenses manageable.

At BlinkSigns, we provide a wide range of signage solutions to clients across various industries. In this article, our experts share some tips to add “wow” to your signs and get the maximum out of your investments.

Consider the White Space:

In any type of signage design, it is extremely important to consider all the blank spaces that you are going to leave. Negative space might not appear as something you should really care about but studies have revealed that white spaces are equally important as other factors such as image and text. They allow the signage design to breathe and also helps in drawing greater attention to text and image.  ​When too much information and imagery is crammed onto signage, it not only makes the information hard to process but also makes the signage kind of look ugly.  

Give a Compelling Message:

The wording is the most aspect of any signage design. A lot of businesses struggle with the messaging

Here are a few tips

  1.       Analyze and identify the main message and any auxiliary message you want to send. Studies have revealed that for better and clearer communication, it’s best to send one message at a time.
  2.       Carefully choose the typography. For better readability, it’s wise to pick a large bold font that attracts attention and can be read easily for a distance.
  3.       Brevity is the key. Concise messages have clarity and are also memorable. 

Create a Balance Between Text & Graphics:

Neat and crisp lettering paired with bright colors is the best way to ensure that your signage delivers the right message with the right tone and resonates with the audience. Patterned background and complex imagery might work with interior signs, but when it comes to outdoor signs, you must make it easier for users to find and process the relevant information. To create an effective signage design, find a sweet balance between the words and images, and it's best to avoid visual clutter.

 

Consult the Experts:

Experts at professional signage companies such as BlinkSigns know which signage designs are effective in bringing maximum ROI. Do you want some more signage design tips? Or do you have other questions? Just drop us a line and our signage experts will get back to you