It’s a popular belief that people don’t read every sign on display. Then, why is it that signage is still so important for your business? The answer is simple. Signage allows you to stand out from the crowd but only when the signs are designed and installed properly. So, when you want people to read signs you need to have good signage solutions. 

BlinkSigns has done a great job in getting the public’s attention for various businesses with its range of signage solutions. We offer our clients the chance to appear unique to their customers through our custom signs. No matter which type of signage you want for your business, we can help you from start to finish.

It’s Not Completely True That No One Reads Signs

The public can ignore business signages that are difficult to read, look unprofessional, or do not target a specific audience. So, you can say people opt not to read signs. It’s not that they don’t read them at all.

Through this article today, we want to tell you that to make it easy for people to read signs you need good interior and exterior signage strategies in place.

How to Improve Signages? 

Following the Americans With Disabilities Act or ADA signage standards help you develop good interior signs. So, make sure your signage doesn’t have:

  • A glary or shiny finish that can make it difficult to read signs, you need to have good visibility.
  • A low level of contrast or the characters on your sign will merge with the background lowering its readability.
  • Inappropriate font style and size as anyone should be able to see them from a given distance.
  • Unsuitable mounting, so the ADA sign should always be hung or displayed in a convenient spot.

Adding a corresponding text in braille is another important requirement of ADA-compliant signs. It helps people with impaired vision or blindness to understand what the signage is about and navigate accordingly.

Optimize Exterior Signs’ Visibility For Vehicles

Businesses put up their signs outside so all potential customers can see them even when driving by. However, to allow them to read road signs you need to have good solutions for tackling human vision and its limits. 

When driving, a person’s vision can be categorized in three ways:

  1. Central vision that gives the ability to read roadside signs and interpret signals directly ahead of you.
  2. Fringe vision that intercepts useful information about 30 - 45 degrees in front of you.
  3. Peripheral vision that allows you to see color changes and moving objects approximately 90-degrees to each side. So, 180-190 degrees in total. 

Other than central vision, the driver can use less and less of the other two categories with an increase in speed, especially at night. So, it’s important to install large format banners or pylon signs with changing text or colors to catch a person’s attention as they cruise by at high speeds.

We cannot emphasize this point enough, but to compel people to read signs you need to have good signage strategies and solutions in place. 

BlinkSigns Has All The Answers For Your Signage Problems

For years now, we have been offering a complete suite of signage solutions to our customers all over the U.S. and Canada. Our experts can help you make an ADA-compliant signage system for your business. No matter whether you require an exterior or interior sign, we survey your work site to design and install your custom business signage accordingly. Contact us today!