Real estate signs are more focused on you and your business. They not only advertise the properties but your entire brand. Be it residential or commercial properties, your signage is your ambassador. It speaks for your brand when you cannot.
So, you need to be in charge of the message your signage puts out there.
Don’t let it be an afterthought!
As a real estate agent, you may have exhausted several methods to promote your listings and business but the most tried and effective method has always been your real estate signs. House hunters today are using several methods to find homes, starting with online searches. Even though the web has changed the way the home buying process is done, the most traditional real estate signage (“for sale” signs, bench ads, billboards, etc.) is still an important way to share information about a house for sale.
Let’s find out the best practices you can implement to create unique and custom real estate signs. These will help you raise awareness about your brand and get potential customers interested in your properties.
Design Elements to Consider
For your signage strategy to work, you first need to decide what sort of sign you’re going to use. There are many options. One of the most used real estate sign is the traditional colonial post style. But that’s just the start.
Here are some real estate sign styles that you can choose from:
Real Estate Sign Styles
Colonial Post – Inverted L frame made with wood, from where a sign is suspended. Perfect for residential homes for sale.
H-Frame Stake – H-shaped wire frame used as temporary signs. Most suitable as an “Open House” sign.
Frame – These are made with metal frames enclosing a sign. It’s available in a Standard form that caters a single sign, or as a Single or Double Rider, where it comes with one or two extra signs in a smaller size. This is a great option for lawn “for sale” signs.
A-Frame – These signs are a portable sandwich board, perfect for an open house or other real estate events.
Vinyl Window Cling – These are non-adhesive, they simply cling to the window glass. A perfect choice for commercial properties with plate-glass windows.
Feather Flag – This caters a tall, flexible frame attached to a fabric flag. The sides of the fabric are left loose to let it flutter in the breeze, making it quite an eye-catching signage solution. The content of your sign can directly be printed on the fabric flag.
All these real estate sign options are diverse, offering various dimensions and mediums. The available space of these signs will make an impact on your sign’s design layout. So, it’s necessary that you decide on the type of sign you want to use before you get that design down with your graphics and content.
Before getting into the design specifications of your signage, let us just tell you that you need to ponder on the logistical consideration. Be sure to check out the laws related to signage in your area. It's better if you know what type of signage is allowed in your area before you select your design. Knowing about it will also help you in your next real estate sign selection.
Design Essentials You Definitely Need to Think About
“Your Sign is about the House, not the Agent selling the House!”
These guidelines will help you out in all sorts of real estate signs. Whether you’re looking for a classic lawn “for sale” sign or trying to build awareness for your business or working on an “open house” sign, these guidelines will stay constant.
Since real estate signs are a form of out-of-home advertising, these are great for building brand awareness.
Use your logo
Without your logo on your real estate sign, the purpose of branding is lost entirely. So you need to make sure that your most valuable branding tool is prominent on your sign.
Use your brand colors
To create a consistent visual presence, keep your signage in line with your brand’s colors. This helps your prospects easily and quickly recognize your business. It also creates a sense of familiarity and builds trust with your audience. That’s how you convert your prospects to clients!
Signs are supposed to communicate, that is their sole purpose. Whatever design you choose for your sign, make sure that it has the ability to communicate clearly. Other than that, you also need to work on the aesthetics and brand awareness. But these should never have priority over readability. Because a sign that is difficult to read will not help you communicate.
Your real estate sign has to attract prospect clients, but you won’t get that if your sign is not readable. Whenever choosing your design style for signage, make sure that readability is never compromised.
Easy to read fonts
Font choice is one of the most important elements for an effective and easy-to-read sign. A script font or a funky font looks good in a logo but it won’t do the trick for a regular sign. For a sign to be effective, it should be easy to read from a distance, or your message won’t get across.
Some recommended signage fonts are:
These fonts and ones similar to these create a great readable sign that effectively communicates your brand identity. This is what we call getting the best of both worlds.
Work with the White Space
White space is simply an empty space. But, it’s a great contributor to your overall design for aesthetics and readability. Leaving a good amount of white space gives a sign a feel of ease. Avoid putting in too much copy on your signs. Be concise. Prioritize white space.
Use Smart Color Choices
The colors of your sign either make or break it. Poor colors make your sign illegible. But good colors make them stand out and a joy to read. The entire game is about putting together your branding colors with contrasting colors to make your real estate sign pop.
Your real estate sign is the biggest advertising tool. You’ll be putting them up on properties within your territory. Be sure that your real estate sign leaves a great and strong impression of your brand.