So let's consider a slightly unpleasant but plausible scenario. Your dreams have come to life and you have opened that cute little cafe you always dreamed of. However, the set up cost has exceeded your expectation and you now have to compromise on the marketing front.
This may sound a little far-stretched but truth be told, this predicament is faced by many aspiring foodpreneurs. However, that does not mean that you are bound to fail. Thankfully, there are a lot of cost-effective marketing solutions that you can use to promote your restaurant. Leading the charge is restaurant signs.
Experts marketers agree to the fact that signage is one of the cheapest marketing tools when it comes to cost per impression. While some signage solutions such as monument signs or digital signs may require hefty upfront investments, there are also other signs that don’t require much money and are a great option to get things off the ground.
At BlinkSigns, we provide high quality signage solutions to clients across various industries. In this article, we are listing down some cost-effective and temporary signage solutions for small restaurants.
A - Frame Signs:
Amongst the most cost-effective and temporary restaurant signs solutions for small businesses, A-frame signs are the most popular ones. They are also known as SANDWICH BOARDS or SIDEWALK SIGNS. They are not only inexpensive, but also simple to use, and the content may be replaced as needed. A-frame signs are one of the oldest types of signage, and they're still quite effective, especially when you can't afford to invest in supporting signage at the point of sale. According to studies, strategically putting A-frame signage can increase sales by 8.3 percent, making them a very profitable investment in terms of ROI.
Murals, prints, and graphics materials for the walls:
Custom wall murals and window graphics are also among the most cost-effective ways to reach out to new customers and explore new business opportunities. Beautiful indoor surroundings and interior signs have shown in various studies to improve brand recognition as they influence customer’s perceptions of your brand. You can choose from a variety of printing signs and graphics, such as window graphics, floor graphics, promotional gifts, and more.You can also use them to give instructions,provide wayfinding, or to advertise a special offer or promote an event. Because of the resilient vinyl, they will stand out despite heavy foot traffic and can be removed easily without causing any damages to the surfaces.
Be it outdoor or indoor, banners are one the most adaptable, effective and budget friendly type of temporary signage. Restaurants can use them to promote latest deals, offers or display their menu on it. You can place them on the roadside so that passers-by can read them from a distance. The banners are usually portable and lightweight and can be used in multiple ways.
Restaurant Signs with BlinkSigns:
BlinkSigns offers 360° restaurant signage solutions. From the initial site survey to the final installation, our team of experts know how to deliver top quality signs that can meet all your objectives.